Another blogger closes up shop and Doug muses some good points on the rewards of blogging.
Now I don’t claim to be an expert on blogging, but I’ve been doing it for almost 4 years now, so I got the longevity thing going for me….which is nice.
I’ve seen some come and some go. And both categories include some excellent bloggers. Why are they excellent?? I’ll get to that.
First, I’ll get to my most important point, which is the biggest mistake I see in new blogs. Some new bloggers start with the idea in mind that he/she is gonna become a huge blogger and pull in massive amounts of traffic bringing fame or fortune or both. What they aren’t told is unless you are a known name (see here and here) ahead of time, you aren’t gonna pull in major traffic for a long long time.
It takes time to just get the hang of blogging. You’ll have well-written insightful posts that completely bomb. You’ll have incredibly stupid and poorly written posts that are inexplicably a complete success. You’ll accidentally delete your entire site, when you were just trying to change the font size.
Then it takes time to build an audience, which will rise and fall for absolutely no reason whatsoever. You’ll get links from major bloggers and get a burst of traffic and then suffer the inevitable downfall when it becomes obvious that very few of that traffic translates into return traffic. You’ll get comments from people claiming you are the scourge of Western Civilization. You’ll get emails informing you of a paternity suit…or maybe that’s just me.
In the end you’ve put in alot of time, energy and soul into your blog and what do you have. You have a blog. What were you expecting?
Trust me, don’t do it for the traffic. Find reward elsewhere. Consider traffic a bonus. If you do it for the traffic 99.999% of you will be sorely disappointed and prematurely quit. And rewards are plentiful and Doug hits on many of them.
Secondly, what is a success. Well that depends. What is it you are looking for?? If you said traffic, re-read the first half of this post and then eat your keyboard. So what are you looking for?? Interaction? Improving writing skills?? Venting? A hot chick in a mini-skirt??
Success takes many forms. And another big mistake I see alot of new bloggers make is trying to emulate another blogger (heh, I did it myself once). Trust me…don’t. If people can already find it elsewhere, why should they come to your blog? Ignore that if you are offering free cake or something.
But seriously, be original. Some people get by writing serious commentary. Some people haven’t posted a serious thing since they’ve started. Some people post daily musings of life, the universe and everything. Some people write humor. Some people do a mix of all the above. Which of these is a success?? I’d say they all are. Each draws their own audience and for different reasons.
I’ve had someone say to me, “Well I wasn’t really in the mood for something heavy and serious, so I just checked out what you had to say”. Ok, works for me. That’s my niche. You want something serious, insightful and well written, you go elsewhere. You want off-beat, bad-grammer, offensive and sarcastic, you come here.
Define your own success, and judge your blog by that standard only.
So you see, I’ve already clearly violated the rules of my niche, so I gotta wrap this up.
And I this is why I judge by my own standard because I had a really clever ending in mind but I forget it when I got up to let my dog out. So I’m falling back into my niche….crappy rambling eclectic ranting raves. Which is rewarding and successful!! So we’re all happy. Well, except you, who has just spent the last 10 minutes having to read this crap.
Best of luck!